Business decision guides
Frameworks for founders and operators facing high-stakes, hard-to-reverse business calls.
Should I start a business?
Starting is cheap; sustaining is not. The useful question isn't whether the idea could work, but whether you can survive long enough to find out.
Should I hire my first employee?
The first hire changes what your company is. It's the point where you stop doing everything and start being responsible for someone else's month.
Should I raise my prices?
Most price increases are decided emotionally and communicated badly. Done carefully, this is the highest-leverage change most small businesses can make.